{"id":12916,"date":"2026-04-09T04:44:46","date_gmt":"2026-04-09T07:44:46","guid":{"rendered":"https:\/\/nadiacavalleri.com.ar\/?p=12916"},"modified":"2026-04-09T07:47:01","modified_gmt":"2026-04-09T10:47:01","slug":"tu-marca-quiere-llegar-a-miles-de-profesionales-del-testing-asi-es-como-podemos-colaborar-juntos","status":"publish","type":"post","link":"https:\/\/nadiacavalleri.com.ar\/en\/tu-marca-quiere-llegar-a-miles-de-profesionales-del-testing-asi-es-como-podemos-colaborar-juntos\/","title":{"rendered":"Does your brand want to reach thousands of testing professionals? Here's how we can work together"},"content":{"rendered":"
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Running a community specialized in QA and software testing isn't just about creating content \u2014 it's about building trust. Here's a summary of what we can do together, based on what has already worked with other companies.<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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If you've made it here, your company probably offers a tool, certification, platform, or service aimed at the world of testing and software quality. And if that's the case, there's something you need to know: your ideal audience already follows me.<\/p>

Over several years, I've built an active community of testers, QA leads, analysts, and Spanish-speaking IT professionals, with a strong presence in Argentina, Spain, Colombia, and Mexico. A community that isn't looking for entertainment content, but for real training, tools, and resources for their day-to-day work. That's what makes each collaboration land differently than a generalist IT influencer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Audience by the numbers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If you'd like to know more about my audience (number of followers, gender, social networks, countries, etc.), you'll always find up-to-date figures here<\/a>. But the general numbers, as of this article's publication, are approximately:\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Followers<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t20<\/span>\n\t\t\t\tK<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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YouTube Subscribers<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t10<\/span>\n\t\t\t\tK<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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LinkedIn Connections<\/div>\t\t\t
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In terms of age distribution, 76% of the audience is between 25 and 44 years old \u2014 exactly the range where professionals with decision-making power over tools, teams, and budgets are concentrated.<\/p>

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Which companies have I already worked with?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Which companies have I already worked with?\nI'm not new to this. I've had successful collaborations with companies across various sectors within the IT and testing ecosystem, including Lippia, Brightest, SSTQB, Crowdar, Workana, Kualitee, Payoneer, Bitwage, SavFalconEye, Qualitas Test Team, SQA Advisory, QualisLab, and QActions.<\/p>

Each of these brands found a way to connect with my community that was authentic, measurable, and aligned with their goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"The difference between appearing on a social network and connecting with a specialized audience is trust. And that trust is built through years of genuine content.\"\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Collaborations we've done<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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There's no one-size-fits-all format. Depending on your brand's goals, we can structure something that truly makes an impact. Some of the campaigns we've run include:\u00a0<\/p>

  • Backlinking and technical articles: references to your company within quality, SEO-optimized testing content.<\/li>
  • Tool tutorial or demo: video demonstration of your product's key features, with an authentic presentation.<\/li>
  • Live interview: your team presents their tool or service in an interview format to the audience.<\/li>
  • Sponsored course creation: free courses for the audience backed by your brand, published on Udemy and this site.<\/li>
  • Custom workshop: hands-on workshop designed specifically for your company's team or clients.<\/li>
  • Referrals and affiliates: referral links with commission per conversion, like those already active with Kualitee and Payoneer.<\/li>
  • Benefits and discounts: exclusive discounts for the audience, such as on certification exams, with commission per redemption.<\/li>
  • Raffles and giveaways: licenses, books, exams, or other valuable resources for the community.<\/li>
  • Conference representation: preparing and delivering talks on behalf of your brand, including in English for international events.<\/li>
  • \"How do you do testing at\u2026?\" An interview series where your company shares how testing works internally.<\/li>
  • Video user guide: production of a video guide, in Spanish or English, to document your tool.<\/li>
  • Content sponsorship: your brand featured prominently in videos or posts on the main channel.<\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Why does collaborating with a niche community work?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Generalist audiences have reach. Specialized audiences have intent. Someone who follows software testing and QA content didn't end up there by accident \u2014 they're actively looking for tools, resources, and industry trends. That turns every mention into something much closer to a colleague's recommendation than an advertisement.<\/p>

    In addition, the community already has a track record of positive responses to previous collaborations: highly participated raffles, courses with massive enrollments, and demos that generated direct inquiries to the companies involved.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Your brand wants to connect with this community<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    If you have a product, tool, or service aimed at the world of testing and software quality, fill out the contact form and let's talk about what type of collaboration makes the most sense for your goals. All proposals are welcome, even if they don't fit exactly into the formats listed above.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Llevar adelante una comunidad especializada en QA y software testing no es solo crear contenido, es construir confianza. Esta es un resumen de lo que podemos hacer juntos y que ya funcion\u00f3 con otras empresas. Si llegaste hasta ac\u00e1, probablemente tu empresa ofrece alguna herramienta, certificaci\u00f3n, plataforma o servicio orientado al mundo del testing y […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[17],"tags":[215,214,213],"class_list":["post-12916","post","type-post","status-publish","format-standard","hentry","category-articulos-sobre-testing","tag-colaboraciones","tag-empresas","tag-influencer","entry","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails","has-product-nav"],"yoast_head":"\n\u00bfTu marca quiere llegar a miles de profesionales del testing? As\u00ed es como podemos colaborar juntos -<\/title>\n<meta name=\"description\" content=\"Descubr\u00ed c\u00f3mo colaborar con la influencer de testing m\u00e1s activa en espa\u00f1ol. Formatos de sponsoreo, cursos, demos y m\u00e1s. Audiencia especializada en QA y software.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nadiacavalleri.com.ar\/en\/tu-marca-quiere-llegar-a-miles-de-profesionales-del-testing-asi-es-como-podemos-colaborar-juntos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfTu marca quiere llegar a miles de profesionales del testing? As\u00ed es como podemos colaborar juntos -\" \/>\n<meta property=\"og:description\" content=\"Descubr\u00ed c\u00f3mo colaborar con la influencer de testing m\u00e1s activa en espa\u00f1ol. 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